Our Story

We’re changing the face of reproductive healthcare at the pharmacy and beyond.

Our story began with a vision: to create a better experience for people with uteruses during one of the most emotional moments of their lives. As women with a passion for reproductive health and deep roots in product design and engineering, we couldn’t help but recognize the frustrations of the modern day pregnancy test. If you don’t want to be pregnant, it’s normal to be riddled with anxiety about someone sneaking a peek at that oh-so-personal piece of plastic. If you do want to be pregnant, a negative result is heart-wrenching, while a positive result ushers in one of the biggest announcements you might ever make – one that should be yours, and only yours, to reveal.

Add to that the amount of unnecessary plastic waste polluting our planet, and it became clear. We didn’t just want to create something better. We had to.

At Lia, we’re changing the face of an industry. By rebuilding the pregnancy test, we’ve made it good for women and good for the future of our earth. We’re working to modernize and humanize female reproductive health and wellness once and for all.