Fast Company – “The Pregnancy Test of the Future is Flushable, Private, and Sustainable”

As any woman who has used one knows, the stick-shaped device that clues women into one of the most important details of their lives has a few shortcomings: It’s hard to keep private, requires a sharpshooter’s aim, and eventually winds up in a landfill. That all may be about to change. Read More –>

 

The Bump – “Finally, a Flushable Pregnancy Test”

“I can’t believe this hasn’t been done.” That’s the feedback Bethany Edwards, CEO of Lia Diagnostics, routinely receives about her company’s new pregnancy test design. And based on the discretion, disposability and sustainability it offers, we couldn’t agree more. Made out of paper, the Lia test is flushable, ensuring privacy in a way the standard sticks can’t. Read More –>

 

Philly.com – “Philly Startup Creates New Pregnancy Test”

Abigail Wolf, director of resident education in obstetrics and gynecology at Thomas Jefferson University, praised the idea and said she could see young women using it once it hits the market. “Lia’s test will address the privacy issue, which young women are concerned about. In current test kits, we have to worry about disposing of the box, too, because those tend to be large, and then there’s the issue of plastic not being good for the environment.” Read More –>

 

Technical.ly – “These are the 20 most exciting startups in Philly right now”

Founder Bethany Edwards has kept quiet, which suggest she’s less about hype and more about getting it done. She also received an early vote of confidence from Temple’s Ellen Weber, who told us to pay attention to LIA when the company had just launched. Read More –>